Activity report

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Definition
Summary submitted by each salesperson to provide certain details to the management about his or her activities and performance over a given period. It includes information such as (1) number of customer visits made, (2) demonstrations performed, and (3) new accounts opened.

Adaptive control method

Definition

Advertising-expense budgeting method that employs market research to estimate sales volume and profitability levels, and adjusts the budget accordingly. See also affordable method, competitive parity method, objectives and task method, and percentage of sales method.