Thursday, September 4, 2008

Benefits of creating links for your website






Creating a website for your business represents a significant commitment of time and resources. It is not uncommon for a web page to cost tens of thousands of dollars and represent hundreds of hours of the time in content.

If the costs are high, so too are the rewards. Dominant web sites can feed traffic and client leads 24 hours a day 365 days a year. Websites can be efficient tools for both marketing and client servicing.

But what if you have the greatest website in the world? And nobody came to it? The website would be worthless. In addition, there over 3 billion websites on the internet and competition is growing.

The cost per click for many keywords has become astronomical. It is not uncommon for some keywords to cost $5 to $10 per click.

It is widely understood by search engine optimization experts that 75% to 80% of search engine results are a function of “off the web site” activities. These activities are link building strategies. Search engine believe that links are indicative of a web sites popularity.
The search engines believe that a site that gets a lot of links (votes) is a site that is of others should also see first.

But just links are not enough, for links to be truly valuable that should be RELEVANT to the subject matter for which the search is conducted.

Do your links come from sites that use the common words of your practice? Do they use the terms common to your business throughout the web site? If not, you have a weak link which will likely decline in search engine usefulness.

Our focus is on providing anchor text links and to meet all of the characteristics that search engines love. The cost of our links is modest (just $4 a link) and requires no programming expertise.

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